For years, tequila has been a symbol of Mexican identity around the world, while wine—from Baja California to Guanajuato and Querétaro—has earned international prestige for its quality and innovation. Today, beyond being iconic products, both beverages are positioned as strategic pillars for boosting high-value tourism that strengthens regional economies, drives foreign investment, and promotes deeper integration between Mexico and the United States. In 2024, Mexico’s Minis