The business conversation in Baja California is no longer just about costs and logistics—it’s about earning the social license to operate in the most integrated binational region of the continent. In 2024, Mexico closed the year with 2,320 companies holding the ESR® Distinction, a figure that remained nearly flat compared to 2023, confirming that social responsibility has stopped being a trend and has become a competitiveness requirement. At the local level, at least eight la
