The integration of gastronomic circuits between Guadalajara, Tijuana, and San Antonio is not a foodie’s whim: it is a cultural and economic development strategy with the capacity to scale investment, employment, and destination reputation on both sides of the border. Mexico closed 2024 with 45.39 million international tourists, 7.4% more than in 2023, consolidating a strong demand base for specialized tourism products such as culinary tours. The first half of 2025 continued u