In 2024, philanthropy sent a powerful signal: in the United States, total donations reached $592.5 billion, a real growth of 3.3% compared to 2023. The increase was explained by rising stock markets and stronger consumer confidence. The composition shifted as well: individual and corporate giving grew, while foundations remained stable. This “recovery” comes after years of volatility and highlights an opportunity not just to increase the aggregate amount of donations, but to
