The magazine that analyzes the power of Mexican municipalities in the economy, governance and Mexico's relationship with the world.

For decades, tourism has been a key driver of economic growth in both Mexico and the United States. However, in 2024, the integration of digital technologies radically transformed not only how people travel but also how the industry is managed by both public and private sectors. Mobile apps, booking platforms, and smart assistants have shaped a new model of tourism—one that is more personalized, efficient, and competitive. This digital shift is no longer a luxury; it has beco

For years, tequila has been a symbol of Mexican identity around the world, while wine—from Baja California to Guanajuato and Querétaro—has earned international prestige for its quality and innovation. Today, beyond being iconic products, both beverages are positioned as strategic pillars for boosting high-value tourism that strengthens regional economies, drives foreign investment, and promotes deeper integration between Mexico and the United States. In 2024, Mexico’s Minis

For years, tourism between Mexico and the United States has been one of the most visible aspects of their bilateral relationship. But beyond the beaches of Cancún and the outlets of Texas, new dynamics of cooperation are emerging between local governments and tour operators that could redefine the economic future of entire regions. In 2024, an unprecedented wave of progress unfolded in binational tourism collaboration: over 17 local agreements were signed between border state

In today’s landscape of Mexico–U.S. relations, where migration tensions and economic negotiations often dominate the agenda, culture has emerged as a surprisingly powerful vehicle of integration. Among all Mexican states, Jalisco stands out for its iconic contributions: mariachi music, charros, and tequila. These cultural expressions have not only survived in Texas—they’ve taken root, serving as tools of cultural diplomacy and drivers of binational economic development. In

In an era marked by climate emergency, tourism—one of the most dynamic economic sectors on the continent—faces an unavoidable dilemma: adapt to the change or become unsustainable. Between Mexico and the United States, two nations tied by massive tourism flows and shared biodiversity, the development of sustainable tourism infrastructure is no longer a strategic option but an urgent economic, environmental, and social necessity. From Baja California to Florida, passing through

In recent years, tourism between Mexico and the United States has experienced significant growth, becoming a cornerstone of both nations' economies. This dynamism has been driven by cooperation between local governments and tourism operators, who have implemented joint strategies to encourage the exchange of visitors. Numbers Highlighting Growth Between January and November 2024, Mexico recorded the arrival of 19.92 million international tourists by air, representing a 2.2%

In recent years, Mexico and the United States have experienced a surge in the development of sustainable tourism infrastructure. This approach not only aims to attract a growing number of environmentally conscious visitors but also to preserve the region’s rich biodiversity and promote responsible economic growth. Sustainable Growth in Mexico During the first quarter of 2024, Mexico recorded the arrival of 5.9 million international tourists by air, representing a 6.0% incre

In recent years, collaboration between Mexico and the United States has been essential in driving the development of sustainable tourism infrastructure. This joint effort is reflected in the construction of hotels and attractions that integrate clean technologies and respect local biodiversity, positioning both countries as leaders in eco-tourism. Sustainable Growth: Comparative Statistics 2023-2024 Sustainable tourism has shown significant growth between 2023 and 2024. Acc

In recent years, gastronomy has emerged as an essential link between Jalisco and Texas, strengthening cultural and economic ties through festivals that celebrate local cuisines. These events not only highlight the culinary richness of both regions but also promote significant cultural exchange. Between 2020 and 2024, both Jalisco and Texas have experienced a notable increase in the organization of gastronomic festivals. In Jalisco, the number of these events grew by 35%, w

In an unprecedented effort to strengthen cultural and economic ties between Mexico and the United States, the cities of Guadalajara and San Antonio have announced a strategic alliance to create joint tourism packages that highlight the cultural and natural attractions of both cities. This initiative aims to promote cross-border tourism and offer travelers an enriching experience that combines the best of both worlds. Featured Attractions of Guadalajara and San Antonio Guad