The integration of local gastronomy into binational tourism circuits is not a fad; it is a regional development policy with measurable returns. Mexico closed 2024 among the six most visited destinations in the world with 45 million international tourists, and 2025 has maintained upward momentum: in June, 8 million visitors arrived, 11.5% more than a year earlier. In 2024, the average occupancy rate across 70 tourist centers was 60.2% (January–July), the number of internationa
