The magazine that analyzes the power of Mexican municipalities in the economy, governance and Mexico's relationship with the world.

A city brand does not begin with a slogan. It is built by turning identity, urban policy, and innovation into a shared economic advantage. Cities no longer compete solely for tourists. They compete for talent, investment, conferences, companies, students, creative industries, and international attention. Faced with this pressure, many governments make the same mistake: they commission a logo, design a campaign, and present a slogan before deciding what position they want to o

Investment, talent, and visitors no longer compare countries alone: they choose cities. To compete, urban areas must turn their identity into a verifiable economic experience. Many cities want to become brands before proving that they can function as competitive local economies. They invest in logos, campaigns, and major events while neglecting the permits, mobility, public safety, land, and services that shape investment decisions. The problem is that companies, skilled work

In 2026, international promotion by local governments stopped being a ceremonial add-on and became a real instrument of power. In a world where supply chains are being reshaped, competition for investment is intensifying, and reputation is decided in real time, cities that go global without strategy do more than waste travel budgets — they lose business, talent, and political leverage. Smart international promotion — economic, cultural, and territorial — is no longer optional