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6 days ago4 min read
Diplomacy With Results. The “Show” That Can Make a City Rich… or Sink It
In 2026, international promotion by local governments stopped being a ceremonial add-on and became a real instrument of power. In a world where supply chains are being reshaped, competition for investment is intensifying, and reputation is decided in real time, cities that go global without strategy do more than waste travel budgets — they lose business, talent, and political leverage . Smart international promotion — economic, cultural, and territorial — is no longer option
Editorial
10 hours ago4 min read
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