Michoacán Launches the “Initiatory Route” from Jalisco to Michoacán with a Seal of Peace Culture
- Editorial
- Aug 25
- 2 min read
Morelia/Guadalajara — The Secretary of Tourism of Michoacán, Roberto E. Monroy García, announced that he will lead the implementation of the “Initiatory Route to the Camino de Santiago”, a new cultural trail connecting Jalisco and Michoacán with a mission of peace tourism and local development. The initiative will be promoted by the Council of Hispanic Communities and Iberoamericanas Fundación Honoris Causa (FHC), organizations that will coordinate allies in Mexico and the United States to position the route in Hispanic and binational markets.
Monroy will serve as Team Leader in Michoacán, coordinating municipalities, communities, and service providers to prepare the first segments of the route. The project includes signage, training of guides, safety protocols, a traveler’s “passport,” and the integration of micro-itineraries (gastronomy, handicrafts, nature, and cultural heritage) designed to distribute tourism income throughout the corridor.
With the backing of the Council of Hispanic Communities and Iberoamericanas FHC, the route aims to leverage cultural diplomacy and diaspora pride to attract visitors from U.S. cities with large Mexican populations. The focus will be on responsible travel with low environmental impact, longer stays, local consumption, and authentic experiences that strengthen magical towns, rural communities, and artisan districts.
Inspired by the spirit of the Camino de Santiago, the Initiatory Route adapts its philosophy to the geography and traditions of Western Mexico. The goal is not only to move people, but also to activate value chains: family-run lodging, traditional kitchens, artisan workshops, copper and textile crafts, as well as music festivals and book fairs that can be scheduled in the off-season to balance demand year-round.
The binational vision incorporates a joint promotion strategy with Hispanic chambers of commerce, universities, parishes, and hometown associations in the United States. Bilingual digital content, “Camino host” certifications, and packages designed for multigenerational travelers, faith-based groups, hikers, and cycling enthusiasts are also being planned. Road and air connectivity between Guadalajara, Uruapan, and Morelia will serve as key access points.
As context, Monroy was recently recognized as “Best Secretary of 2025” by FHC International and the Council of Hispanic Communities, a distinction that highlights his focus on projects with economic and social impact. The Michoacán Ministry of Tourism indicated that municipalities, universities, and small businesses will be invited to participate through agreements on signage, training, and open data platforms that allow travelers to plan their journeys with reliable information.
In its early stages, the project will outline safe and measurable routes, set goals for local employment, formalize tourism services, and encourage the participation of women and youth. Coordination with civil protection and security authorities will ensure resilient paths, while cultural institutes will schedule artistic residencies to showcase regional talent.
The “Initiatory Route to the Camino de Santiago” aspires to become a new emblem of cooperation between Jalisco and Michoacán, as well as a cultural bridge between Mexico and the United States that strengthens identity, well-being, and opportunities for host communities.
Written by: Editorial
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